Author: Prof (Dr) Unnat P Pandit

In the rapidly evolving business environment of the 21st century, startups often represent the cutting edge of innovation and technology. Startups are one of the pillars to drive the vision of an innovation-driven economy at the forefront of technological and creative advancements. However, the creative glow of the products and services demands strategic attention in the management and utilisation of Intellectual Property (IP). The strategic harnessing of IP can be a pivotal factor in their long-term success. This article examines the strategic utilisation of Intellectual Property by startups, including its various forms, the importance of IP strategy, steps for effective…